Privacy Policy

Effective Date: March 25, 2026 | Last Updated: March 25, 2026

The Art of Holdings LLC, dba TAO Agency ("TAO," "we," "us," or "our") operates theartof.agency and related services. We help small-cap and microcap public companies communicate with investors through AI-generated executive video content and CEO communications. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or engage our services.

Please read this policy carefully. By accessing our website or using our services, you agree to the practices described below.

1. Information We Collect

We collect information in the following ways:

Information you provide directly:

Contact form submissions (name, email address, company name, message)
Business inquiries and sales correspondence
Client onboarding details, including company name, executive names, press release content, and branding assets
Billing and payment information processed through third-party payment providers

Information collected automatically:

IP address and browser type
Pages visited, time on site, and referral source
Device identifiers and operating system
Cookies and similar tracking technologies (see Section 6)

Information from third parties:

Publicly available information about your company (e.g., press releases, investor filings, LinkedIn profiles) used to prepare video content and communications on your behalf

2. How We Use Your Information

We use the information we collect to:

Deliver, operate, and improve our services, including producing AI-generated executive video content
Respond to inquiries and communicate with prospective and current clients
Process transactions and send billing-related communications
Personalize our services based on your company's communications needs
Analyze website usage to improve performance and user experience
Comply with legal obligations and enforce our terms
Send marketing and service updates where you have opted in

3. Legal Basis for Processing (If You Are in the EEA or UK)

If you are located in the European Economic Area or United Kingdom, our legal bases for processing your personal data include:

Contract performance — to fulfill our service agreements with clients
Legitimate interests — to operate and improve our business, prevent fraud, and communicate with prospects
Consent — where you have explicitly agreed to a specific use (e.g., marketing emails)
Legal obligation — where processing is required by applicable law

4. How We Share Your Information

We do not sell your personal information. We may share information with:

Service providers:

Third parties who help us deliver services, including AI video generation platforms, cloud hosting providers, email services, analytics tools, and payment processors. These parties are contractually bound to handle your data securely and only for the purposes we specify.

Business transfers:

In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change via our website or email.

Legal requirements:

We may disclose information when required by law, subpoena, or to protect the rights, property, or safety of TAO Agency, our clients, or the public.

5. Client Content and Confidentiality

When you engage TAO Agency, you may provide us with sensitive business materials, including press releases, executive likeness, branding assets, and investor communications. We treat all client content as confidential. We will not use your materials for any purpose other than delivering the services you have contracted with us, and we will not disclose client content to third parties except as necessary to fulfill our obligations or as required by law.

Please note that AI-generated video content created on your behalf uses likeness data (photographs, voice samples, or video footage) you provide. You represent that you have all necessary rights and consents for us to use such materials.

6. Cookies and Tracking

Our website uses cookies and similar technologies to improve your experience and analyze site traffic. These may include:

Essential cookies — required for the site to function
Analytics cookies — to understand how visitors use the site (e.g., Google Analytics)
Preference cookies — to remember your settings

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality. We do not currently respond to Do Not Track signals.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain our client relationships, or comply with legal obligations. Client project files and communications are retained for a minimum of three years following the conclusion of an engagement, unless a longer period is required by law or agreed upon in writing.

When data is no longer required, we delete or anonymize it in accordance with our internal data management practices.

8. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. These include encrypted data transmission (HTTPS), access controls, and secure storage practices.

No system is completely secure. While we work diligently to protect your data, we cannot guarantee absolute security. In the event of a breach that affects your rights, we will notify you in accordance with applicable law.

9. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal data:

Access — request a copy of the personal information we hold about you
Correction — request correction of inaccurate or incomplete data
Deletion — request deletion of your personal data, subject to legal retention obligations
Objection or restriction — object to or restrict certain processing activities
Data portability — receive your data in a structured, machine-readable format
Withdraw consent — where processing is based on consent, withdraw it at any time without affecting prior processing

To exercise any of these rights, please contact us using the information in Section 11. We will respond within the timeframe required by applicable law (typically 30 days).

10. Children's Privacy

Our website and services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us at:

TAO Agency

Website: theartof.agency

Email: privacy@theartof.agency

We take privacy inquiries seriously and will do our best to address your concerns promptly and transparently.